Quality Over Quantity: My Craftsmanship Journey

Writing a bit about the quality of work for my online shop and the factors that I deem important for my work and my followers and also to give new insight into my choices of work that represents me to the online virtual audience.

What to put up online? The style of work of my sceramics and illustration is highly detailed and this is why I choose a “Quality” over quantity for the selection of my work for my blog and onlineshop. From my past experience of working abroad in the design field, I nootice that the competition is fierce, and that there are too many mediocre sites with work that is either same as others, with different price points and a vast selection of work that doesn’t fit the way I want to present my work online to perspective clients or followers.

Less work online that are sort of a collector’s starting point for those that are interested in peculiar work that is available for purchase. Though priced a bit higher than others, I strive for consistent craftsmanship and finishing details and now am looking at the possibilities of expanding the offer to the public as my business grows…..

What are your main objectives for having visibility online? Who are the people that you want to attract? How fast is your turnaround to pack and ship off items? All valid questions,as many of us have different answers and objectives to increase the flow of goods to new collectors and followers that are attracted to our work and want to own a piece for there own private collectors.

Choices of work for each individual are different for each. online shop creator. Mine , focuses on a selection of high quality work that seeks special collectors by providing work that is not as easily seen by the general public. Maybe more controversial themes that stand out amongst the mugs,cups or bowls of the ceramic community that become more one-of-a kind than other production potters. And I am not so worried about generationg large number of sales during the year,but focus on having a consistent presence of quality work available for sale, and an online presence that is available to followers or new clients interested in my work.

The end game is where do you want to be as you start out your online business, I find that I have less competitors than the normal production potters crowd, and more collectors that follow me and my work on social media that acquire my work. Each person’s jouney will be different,my aim is to not be overwhelmed by online orders so that i can continue to produce quality work and maintain quality and craftsmanship of the items that I choose to put online for sale.

What is the objective of your online presence of your work? Let me know and sorry about not postins so often on the blog, but life has made it difficult to keep a consistent blog going and work to produce has taken the majority of my time to craft, create and make rather than writing about it.

Peace out!

thehornypotter

Markets&Pop Ups: A few Things to Consider

picture for online store

It has been a while since the last entry and I am sorry for the absence from blogging, but Focus was on other work on my plate. I have been concentrating on making stock for upcoming Holiday season and a focus on more affordable work for my followers, while keeping the work and quality consistent. Prices of goods, shipping and other supplies keep rising and it is time that we all access the possibilities as a recession looms.

Smaller or simplified work so that it is within reach of a budget conscious clientele, while keeping the craftsmanship high and keeping return customers coming back. I have shifted a bit of my own production in different directions to test the reaction of clients and new customers, As a multi-disciplined maker,I have the ability to work in different mediums, tho primarily ceramics, I am branching out to sell my aesthetic of things that “I would want to buy”. Empathy helps when planning a strategy for the consumers.

During the Holiday season, focus is on gift buying for others, and we as Makers should not forget about this. Gift giving , when money is tight is a sign that with few exceptions, the amount of money spent for gifts will be less than normal. I am trying to provide thrifty alternatives that follows my aesthetic, and keeping an eye on what I will charge for the final products.

You can always make higher priced work to display with the more affordable products, I think that it is aways a good idea to show your clients the possibilities of your creativity and range, so that you do not put yourself into a box or corner, but show different price points of your own work. So people can get an idea for the future.

When showing work at Art Fairs, Pop-Ups and other venues… Remember, display your best work, possibly in different price points, keep it clean and simple and have stock to replace items, and most importantly, do not OVERstock your display with “TOO MUCH” work, this can confuse the consumer as to what to buy. Price all pieces individually with tags or good signage, and let the prospective client browse without trying to hard sell your work. Have business cards available with online shop info……. People need time to reflect sometimes, especially when money is tight, Give them the space to observe and ask questions, be helpful and professional about explaining the techniques used for the works on display. …

I receive many commissions from the shows that I have done in the past so your signage, contact info is also a priority….. Remember to Sell Your Aesthetic and NOT Your Soul. People buy from makers because of your style of making things, do not forget this and underprice your creative work in order to sell. We need to be paid for our artistic strife to make handmade goods, It is a choice when you sell “Handmade”

All for now, Peace OUT

thehornypotter