The Art of Pivoting in Times of Covid

As most of you can see, it has been some time since my last entry and I want to let you all know that I have been around and creating but ALL has changed with my business and creative process during these trying times of Covid-19 for all of us in the artist community. While off the grid and making and concentrating on the new ways to Pivot my work towards online platforms, I wanted to give some feedback to many of you in the same situations to learn to put yourself, and your work online in these uncertain times.

This might seem like another job but is extremely necessary for all of us to use our creative energy to make, design and produce work that is geared more towards the onset of working from home, studying and working online and the other virtual realities that BEFORE we didn’t seem vital to artist engagement and participating in show, fairs or other competition to put our work on display.

Now we find it necessary to update, websites, create online stores, participate in virtual shows and indirectly keep followers informed on what you are crafting, asking for support from the public to #buylocal and #supportlocalartists through social media and other online outlets where the online world can see what you have been up to. There are many people and organizations out there that have created ways to support the artist community in these times of Covid and many opportunities from to take advantage of where funds are available to artists and makers, that we should all explore and take into consideration.

“Pivoting ” your work and the ways you work is a game that not all artist feel comfortable with. But, as we are all in this battle against the pandemic and in for the long haul, this game now becomes essential. We all need to hone in our skills of participating online, selling online or engage online through social media and other platforms. The learning curve might be steep for some, but there are many DIY videos on YouTube or other platforms that help you understand the way to better your skill set.

Thankfully, most of my Social Media posting and interacting with followers has helped keep me afloat with commissions,(on a consistent level) from followers that want to support me and the arts community in general, and they do so through social media.

I have had to create an online shop, Linked to my social media account as sort of a look out point for my work for sale and a starting place that people can check out what i have to sell, pricepoints, shipping costs or booking appointments to come to my studio, if they want, or just to start a conversation of possible custom work….. While cocooning from home people are now investing in their home studios and work spaces, many are fortunate to be able to WFH(work from home) and our looking to make the cocoon a nicer place to work and dwell.

How do you change your work to adapt to the Pandemic? Inspire through social media how your art work can work into these environments, learn to profile your target customer and the their needs in order to generate work that can generate sales…. These are few thoughts that I want to leave you all with to ponder until I write again…Sorry again for the silence but 2020 was an atypical year for all of us. Be safe, Be kind and will be back to blogging on a little more regular basis now that it is a new year….

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