I have a lot of visitors and art enthusiasts that walk into my studio at the Torpedo Factory Art Center, and often strike up conversations with a diverse group of students, Part-time artists and returning art enthusiasts and always, when possible try to speak truthfully and to the point about “the life of an artist and the challenges that many of us face during these times of getting use to the” New Normal” post-pandemic.
As more individuals get vaccinated, and we begin to return to our lives and our businesses. But the things have changed, and we need to adjust to a new way of doing things, both in person and online.
Many people speak to me about opening an online store to sell their work and I alway try to tell them the following things:
1 Do you use social media to show your work?
2 Who are the artists online that inspire you because you do similar work?
3 Do you follow these artists?
4 What is the profile for your personal Target Consumer for your artwork
5 Are you a member of any art organization local or online?
6 What are your objectives when selling online?
These questions, sometimes stops them dead in their tracks, and our conversations take off from there. Due to the pandemic, most of us have found that the isolation has made us alter the way we do things, in order to promote our work. I have had to shift to a more online platforms, due to the requests of my galleries and concentrated on social media to inform and get feedback from my followers and loyal friends about “what I am up to and my creative day2day”. Remember, there is no set formula to put yourself out there, and what works for some, might not work for you. Each venture is a road to growth about the business of Art, the response to your creative output and most of all a learning experience about selling your Art and increasing your audience of followers and hopefully clients.
My checklist above is a good guideline to consider when thinking about launching yourself into the digital world of Art & Social Media. The internet has changed the way we work and promote to ourselves and it is important to look at this list to give yourself an idea of WHO and What is out there…. If it becomes your business or side gig, it comes with costs of domains, websites, forums and servers, online shops & communities and more, It is vital that you are well informed because everything comes at a price. Nothing is free…..
Whether you are an Art Student out of school or a mid-life Artist that is trying to catch up on the internet and social media, BE PREPARED. And look and observe those that inspire you and analyze what platforms they use, what artist communities the are part of, how much do they sell their work for, etc.etc.etc.
Look into forums where you can get information about topics that interest you.
Creativity can be a way to make money, but it is a business and most people do not realize it is one thing to create it, It is another job to promote and move it onto online channels and venues
And most of all. Get feedback of your work from friends and other artist communities. Learning to go online you will learn that you will need to”Grow a Thick Skin” take feedback, critiques and criticism from those you respect and use it to help yourself grow…
Many people create art or music because it is a passion or a pipe dream, we all have different reasons for why we create. Learn to open up about your experiences and exchange those ideas with others. It helps us as a community of artists become more informed and stronger about what is out there.
Encourage others by sharing your experiences with the Art community and remember that each person’s journey is a bit different. Share that experience on online forums when possible. Regardless, of the stage of your Art career, share information that will help other artists that will come after you.
I could blog about this forever but the bullet points is a good place to get you thinking.. When helping others be positive and encouraging but put no silver lining on things Truth sometimes is hard to take , but it also saves time and creative energy.
Most of all FOLLOW your passion and create.
Until next time, think about it….