Back to the studio with a lot on my plate at the moment, outside regional shows, jurying for a holiday show, teaching a workshop and of course the beginning of holiday show production and commissions. Busy time in the new solo studio as I get accustomed to the entire space, looking into new directions of work for the holidays and never a dull moment, always have my hands in clay or painting new work to replace those that have been sold.
As these Holidays come closer, many of us are preparing work for the upcoming sales online and in person and we need to think about creating an opportunity for clients and followers to see something new from all of us especially in these times. An adaptation, new formats and price points and of course more affordable original art that can be gifted.
The most important aspect of trying new directions is to see the reaction to new work, in a range of price points from affordable to more expensive items for the true art enthusiasts. But as prices of goods, supplies, shipping are on the rise, we need to keep our costs and price points varied. It is always a test to see what is the customer is willing to spend for themselves or for friends and family. Be aware that in order to grow your audience, look at the possibilities to create work that can fit all or some of the pockets of your followers.
I have noticed the requests of my ongoing commissions asking for smaller sized work as holiday gifts, Some times we go on auto-pilot when the holidays come around and make and produce the same stuff as the year before. Seen that,Been there,Nothing New…. Is some of the reactions I have observed from a lot of people that are doing shows that are not financially rewarding as years past.
Being an artist means that you always need to be on the search for the cutting edge work that sometimes people do NOT expect from you. Subject matter or technique need to be explored and sometimes flipped on it’s side. New formats or color ways are just a part of the beginning of adding a “risk factor” to your current work in order to see the reaction from followers, clients or friends…… And can this new road become financially successful? This is what we need to find out…
Take a chance and create something in a new direction, see the reactions and gain insight if it can be a new part of your current body of work…. Or just a commercial success to bring a bit more stability and variation to your current process of creativity…… The roads might be successful and sometimes not, but we as creatives need to know and let our audience see that we attempt to do new things in new directions that sometimes might take time to gain in popularity or creative income. It is an investment in ourselves that we do not box ourselves into a corner, doing things that everyone expects…..Surprise yourself and others with a new direction…… Let me know what the response is to a new line of work….